Precise versus imprecise promotional rewards at small probabilities : moderating from purchase value and promotion budget
Qing Yao; Rong Chen and Ping Zhao
| Year of publication: |
2013
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|---|---|
| Authors: | Yao, Qing ; Rong, Chen ; Zhao, Ping |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 47.2013, 5/6, p. 1006-1021
|
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009763923