Precommitment-based pricing

Katja L. Berger, Christina Schamp, Mark Heitmann, Klaus Wertenbroch

Year of publication:	[2021]
Authors:	Berger, Katja L. ; Schamp, Christina ; Heitmann, Mark ; Wertenbroch, Klaus
Publisher:	[Fontainebleau] : INSEAD
Subject:	Precommitment-based Pricing \| Service Marketing \| Customer Acquisition \| Goal Achievement \| Customer Retention \| Beziehungsmarketing \| Relationship marketing \| Preismanagement \| Pricing strategy \| Konsumentenverhalten \| Consumer behaviour \| Dienstleistungsmarketing \| Services marketing \| Kundengewinnung \| Customer acquisition

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