Predicting and explaining patronage behavior toward web and traditional stores using neural networks: a comparative analysis with logistic regression
| Year of publication: |
2006
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|---|---|
| Authors: | Chiang, Wei-yu Kevin ; Zhang, Dongsong ; Zhou, Lina |
| Published in: |
Decision support systems : DSS ; the international journal. - Amsterdam [u.a.] : Elsevier, ISSN 0167-9236, ZDB-ID 516545. - Vol. 41.2006, 2, p. 514-531
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