PREDICTING CONSUMER PERCEPTIONS OF STORE IMAGE
Survey of consumers regarding their perception of characteristics which will affect a stores image.
Year of publication: |
1983
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Authors: |
Reed, Michael R.
;
Robbins, Lynn W.
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Published in: |
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Publisher: |
Food Distribution Research Society - FDRS
|
Keywords: |
Consumer/Household Economics |
Extent: | application/pdf |
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Type of publication: | Article
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Source: | |
Persistent link: https://www.econbiz.de/10005454403