Predicting consumers' purchase intention through fast fashion mobile apps : the mediating role of attitude and the moderating role of COVID-19

Rebeka-Anna Pop, Erika Hlédik, Dan-Cristian Dabija

Year of publication:	2023
Authors:	Pop, Rebeka-Anna ; Hlédik, Erika ; Dabija, Dan Cristian
Published in:	Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 186PA.2023, p. 1-12
Subject:	Consumer behaviour \| COVID-19 \| Fast fashion \| Hedonic motivation \| Mobile apps \| Purchase intention \| S-O-R approach \| Konsumentenverhalten \| Mode \| Fashion \| Coronavirus \| Mobile Anwendung \| Mobile application \| Kaufmotiv \| Consumer motivation \| Kaufentscheidung \| Purchase decision

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