Predicting crowdfunding success with visuals and speech in video ads and text ads
Osamah M. Al-Qershi, Junbum Kwon, Shuning Zhao and Zhaokun Li
| Year of publication: |
2022
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|---|---|
| Authors: | Al-Qershi, Osamah M. ; Kwon, Junbum ; Zhao, Shuning ; Li, Zhaokun |
| Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 56.2022, 6, p. 1610-1649
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| Subject: | Computerized video content analysis | Crowdfunding success prediction | Ensemble learning | Multimodal analysis | Predictive model | Video ad | Video ad content | Crowdfunding | Online-Marketing | Internet marketing | Prognoseverfahren | Forecasting model | Erfolgsfaktor | Success factor | Bespielte Medien | Pre-recorded media | Visualisierung | Visualization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-01-2020-0029 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013350982