Predicting customer lifetime value in multi-service industries

Bas Donkers, Peter C. Verhoef, Martijn de Jong

Year of publication:	Apr. 2003 ; [Elektronische Ressource]
Other Persons:	Donkers, Bas (contributor) ; Verhoef, Peter C. (contributor) ; Jong, Martijn de (contributor)
Institutions:	Erasmus Research Institute of Management (contributor)
Publisher:	Rotterdam : ERIM
Subject:	Beziehungsmarketing \| Relationship marketing \| Dienstleistungssektor \| Service industry \| Marketingtheorie \| Marketing theory \| Theorie \| Theory

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