Predicting direct marketing response in banking : comparison of class imbalance methods
Vera L. Miguéis, Ana S. Camanho, José Borges
| Year of publication: |
December 2017
|
|---|---|
| Authors: | Miguéis, Vera L. ; Camanho, Ana Santos ; Borges, José |
| Subject: | Direct marketing | Response modelling | Customer targeting | Random forests | Class imbalance | Direktmarketing | Marktforschung | Market research |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11628-016-0332-3 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011915012