Predicting Internet banking adoption in India : a perceived risk perspective
Year of publication: |
August-October 2017
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Authors: | Roy, Sanjit ; Balaji, M. S. ; Kesharwani, Ankit ; Sekhon, Harjit |
Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 25.2017, 5/6, p. 418-438
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Subject: | Internet banking | perceived risk | technology acceptance model | emerging economy | attitude | Innovationsakzeptanz | Innovation adoption | Indien | India | Electronic Banking | Electronic banking | Konsumentenverhalten | Consumer behaviour | Internet | Risiko | Risk | Risikopräferenz | Risk attitude | Schwellenländer | Emerging economies |
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