Predicting market responses with a neural network: the case of fast moving consumer goods
| Year of publication: |
1995
|
|---|---|
| Authors: | Wezel, Michiel C.van ; Baets, Walter R.J. |
| Published in: |
Marketing intelligence & planning. - Bradford : Emerald, ISSN 0263-4503, ZDB-ID 832078. - Vol. 13.1995, 7, p. 23-30
|