Predicting mobile advertising response using consumer colocation networks
Peter Pal Zubcsek, Zsolt Katona, & Miklos Sarvary
| Year of publication: |
July 2017
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|---|---|
| Authors: | Zubcsek, Peter Pal ; Katona, Zsolt ; Sárváry, Miklós |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 81.2017, 4, p. 109-126
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| Subject: | mobile commerce | mobile targeting | location-based advertising | price promotion | network analysis | Mobile Business | Mobile business | Mobilkommunikation | Mobile communications | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Werbung | Advertising | Werbewirkung | Advertising effects | Mobile Marketing | Mobile marketing | Preismanagement | Pricing strategy | Verkaufsförderung | Sales promotion | Mobiltelefon | Mobile phone | Unternehmensnetzwerk | Business network |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1509/jm.15.0215 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011734907