Predicting online buying behaviour : a comparative study using three classifying methods
Year of publication: |
2018
|
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Authors: | Prashar, Sanjeev ; Vijay, T. Sai ; Parsad, Chandan |
Published in: |
International journal of business innovation and research. - Genève [u.a.] : Inderscience, ISSN 1751-0252, ZDB-ID 2271131-4. - Vol. 15.2018, 1, p. 62-78
|
Subject: | online buying | predicting buying behaviour | neural network | e-commerce | k-nearest neighbour | kNN | linear discriminant analysis | LDA | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Neuronale Netze | Neural networks | Electronic Commerce | E-commerce | Prognoseverfahren | Forecasting model | Diskriminanzanalyse | Discriminant analysis |
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