Predicting product life cycle patterns
Yair Orbach; Gila E. Fruchter
| Year of publication: |
2014
|
|---|---|
| Authors: | Orbach, Yair ; Fruchter, Gila E. |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 25.2014, 1, p. 37-52
|
| Subject: | Repeat purchase | Upgrade | Utility | Forecasting | PLC | Nonlinear dynamic systems | Cycles and chaos | Produktlebenszyklus | Product life cycle | Prognoseverfahren | Forecasting model | Chaostheorie | Chaos theory | Nichtlineare Dynamik | Nonlinear dynamics |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010259970