Predicting return on investment in sport sponsorship : modeling brand exposure, price, and ROI in Formula One automotive competition
Year of publication: |
2014
|
---|---|
Authors: | Jensen, Jonathan A. ; Cobbs, Joe B. |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 54.2014, 4, p. 435-447
|
Subject: | Motorsport | Sponsoring | Sponsorship | Fernsehwerbung | Television advertising | Return on Investment | Return on investment |
-
Jensen, Jonathan A., (2014)
-
Influences on sponsorship deals in NASCAR : indirect evidence from time on camera
Rotthoff, Kurt William, (2014)
-
Generalizable and robust TV advertising effects
Shapiro, Bradley, (2020)
- More ...
-
Cobbs, Joe B., (2021)
-
Jensen, Jonathan A., (2016)
-
Cobbs, Joe B., (2022)
- More ...