Predicting the attentional effect of sport sponsorship information as an innovative evaluation approach
Christopher Rumpf; Christoph Breuer
| Year of publication: |
2014
|
|---|---|
| Authors: | Rumpf, Christopher ; Breuer, Christoph |
| Published in: |
Strategies in sports marketing : technologies and emerging trends. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-5994-0. - 2014, p. 238-254
|
| Subject: | Sportveranstaltung | Sport event | Sportmarketing | Sports marketing | Sponsoring | Sponsorship | Werbewirkung | Advertising effects | Visuelle Wahrnehmung | Visual perception |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010362962