Predicting the Emergence of Innovations from Technological Convergence: Lessons from the Twentieth Century
| Year of publication: |
2008
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| Authors: | Schnaars, Steven ; Thomas, Gloria ; Irmak, Caglar |
| Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif : Sage, ISSN 0276-1467, ZDB-ID 7846538. - Vol. 28.2008, 2, p. 157-168
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