Predicting Young American and Chinese Consumers Mobile Viral Attitudes, Intents, and Behavior
| Year of publication: |
2012
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|---|---|
| Authors: | Yang, Hongwei ; Zhou, Liuning ; Liu, Hui |
| Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285x. - Vol. 24.2012, 1 (1.1.), p. 24-43
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