Predicting young Chinese consumers' mobile viral attitudes, intents and behavior

Hongwei "Chris" Yang; Hui Liu; Liuning Zhou

Year of publication:	2012
Authors:	Yang, Hongwei Chris ; Liu, Hui ; Zhou, Liuning
Published in:	Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 24.2012, 1, p. 59-77
Subject:	Mobilkommunikation \| Mobile communications \| Jugendliche \| Youth \| Virales Marketing \| Viral marketing \| Verbrauchereinstellung \| Consumer attitudes \| Innovationsakzeptanz \| Innovation adoption \| China

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