Prediction of ticket purchase in professional sport using data mining
Chen-yueh Chen; David K. Stotlar; Yi-hsiu Lin
| Year of publication: |
2009
|
|---|---|
| Authors: | Chen, Chen-yueh ; Stotlar, David K. ; Lin, Yi-hsiu |
| Published in: |
International journal of sport management and marketing : IJSMM. - Olney, Bucks. : Inderscience Enterprises, ISSN 1475-8962, ZDB-ID 2194292-4. - Vol. 6.2009, 1, p. 68-86
|
| Subject: | Profisport | Professional sports | Event-Marketing | Event marketing | Konsumentenverhalten | Consumer behaviour | Data Mining | Data mining | Probit-Modell | Probit model |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003862994