Predictive accuracy of simple versus complex econometric market share models: Theoretical and empirical results
| Year of publication: |
1992
|
|---|---|
| Authors: | Danaher, Peter J. ; Brodie, Roderick J. |
| Published in: |
International Journal of Forecasting. - Elsevier, ISSN 0169-2070. - Vol. 8.1992, 4, p. 613-626
|
| Publisher: |
Elsevier |