Predictive analysis for digital marketing using big data : big data for predictive analysis
Balamurugan Balusamy (VIT University, India), Priya Jha (VIT University, India), Tamizh Arasi (VIT University, India), Malathi Velu (VIT University, India)
| Year of publication: |
[2017]
|
|---|---|
| Authors: | Balusamy, Balamurugan ; Jha, Priya ; Arasi, Tamizh ; Velu, Malathi |
| Published in: |
Handbook of research on advanced data mining techniques and applications for business intelligence. - Hershey, PA, USA : Business Science Reference, ISBN 978-1-5225-2031-3. - 2017, p. 259-283
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| Subject: | Big Data | Big data | Online-Marketing | Internet marketing | Prognoseverfahren | Forecasting model | Data Mining | Data mining |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/978-1-5225-2031-3.ch016 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011646981