Predictive analytics and generative AI for data-driven marketing strategies
edited by Hemachandran K, Debdutta Choudhury, Raul Villamarin Rodriguez, Jorge A. Wise and Revathi T
| Year of publication: |
2024
|
|---|---|
| Other Persons: | Kannan, Hemachandran (contributor) |
| Publisher: |
[S.l.] : CHAPMAN & HALL CRC |
| Subject: | Marketingmanagement | Marketing management | Big Data | Big data | Data Mining | Data mining | Künstliche Intelligenz | Artificial intelligence | Prognoseverfahren | Forecasting model |
| Extent: | 1 online resource |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-040-18876-7 ; 1-040-18876-1 ; 978-1-003-47254-4 ; 1-003-47254-0 ; 978-1-040-18883-5 ; 1-040-18883-4 ; 1-032-74891-5 ; 978-1-032-74891-7 |
| Other identifiers: | 10.1201/9781003472544 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015186938