Predictive data mining model for electronic customer relationship management intelligence
Bashar Shahir Ahmed, Mohamed Larabi Ben Maâti, Mohammed Al-Sarem
| Year of publication: |
2020
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|---|---|
| Authors: | Ahmed, Bashar Shahir ; Ben Maâti, Mohamed Larabi ; Al-Sarem, Mohammed |
| Published in: |
International journal of business intelligence research : IJBIR ; an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1947-3591, ZDB-ID 2578048-7. - Vol. 11.2020, 2, p. 1-10
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| Subject: | Access | Agent | Data | E-Business | E-CRM | Engine | Mining | Predictive | Web | Data Mining | Data mining | Beziehungsmarketing | Relationship marketing | Electronic Commerce | E-commerce | Bergbau | Prognoseverfahren | Forecasting model | Social Web | Social web | IT-gestütztes Marketing | Computer-assisted marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.4018/IJBIR.2020070101 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012304760