Predictive segmentation in action: Using CHAID to segment loyalty card holders
| Year of publication: |
2006
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|---|---|
| Authors: | Galguera, Laura ; Luna, David ; Méndez, M.Paz |
| Published in: |
International journal of market research : JMRS ; the journal of the Market Research Society. - Abingdon [u.a.] : Warc, ISSN 0025-3618, ZDB-ID 20063143. - Vol. 48.2006, 4, p. 459-480
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