Predictive strategic marketing management decisions in small firms: A possible Bayesian solution
| Year of publication: |
2007
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|---|---|
| Authors: | Reynolds, Paul Lewis ; Lancaster, Geoff |
| Published in: |
Management decision : MD. - Bradford : Emerald, ISSN 0025-1747, ZDB-ID 4119460. - Vol. 45.2007, 6, p. 1038-1057
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