Preference and perception measures in new product development: An exposition and review
Alvin J. Silk
| Year of publication: |
1972
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|---|---|
| Authors: | Silk, Alvin J. |
| Published in: |
Market segmentation : concepts and applications. - New York, NY [u.a.] : Holt, Rinehart, Winston, ISBN 0-03-088082-3. - 1972, p. 206-224
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| Subject: | Produkt neues Produkt |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003680541