Preference for practical versus theoretical knowledge : conceptualization and consumer behavior predictions
Haiyang Yang, Ziv Carmon and Itamar Simonson
| Year of publication: |
2020
|
|---|---|
| Authors: | Yang, Haiyang ; Carmon, Ziv ; Simonson, Itamar |
| Published in: |
Continuing to broaden the marketing concept : making the world a better place. - Bingley, UK : Emerald Publishing, ISBN 978-1-78754-825-1. - 2020, p. 171-192
|
| Subject: | Knowledge preference | knowledge consumption | knowledge type | practical knowledge | theoretical knowledge | cognition | Wissen | Knowledge | Konsumentenverhalten | Consumer behaviour | Wissensmanagement | Knowledge management | Wissenstransfer | Knowledge transfer | Kognition | Cognition | Theorie | Theory | Lernende Organisation | Learning organization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012321158