Preference heterogeneity and coorientation as determinants of perceived informational influence
| Year of publication: |
1989
|
|---|---|
| Authors: | Price, Linda L. ; Feick, Lawrence F. ; Higie, Robin A. |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 19.1989, 3, p. 227-242
|
| Publisher: |
Elsevier |