Preference Judgments and Choice : Is the Prominence Effect Due to Information Integration or Information Evaluation?

Several studies have shown that preference is not necessarily synonymous with choice. In particular, the most preferred object from a set of objects presented in a non-choice context is not necessarily chosen when the same objects are options in a choice situation (Lichtenstein & Slovic, 1971, 1973; Tversky, Sattah, & Slovic, 1988) . Our research on the choice-preference discrepancy replicates these findings and thus bears some resemblance to the study by Tversky, Sattah, and Slovic (1988). Two competing explanations are tested

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Year of publication:	2018
Authors:	Montgomery, Henry ; Garling, Tommy ; Lindberg, Erik ; Selart, Marcus
Publisher:	[S.l.] : SSRN
Subject:	Entscheidung \| Decision \| Konsumentenverhalten \| Consumer behaviour \| Experiment \| Informationsökonomik \| Economics of information \| Präferenztheorie \| Theory of preferences