Preis und Qualität als Dimensionen von Kompromissoptionen
Year of publication: |
2010
|
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Authors: | Gierl, Heribert ; Stiegelmayr, Karin |
Published in: |
Journal of business economics : JBE. - Berlin : Springer, ISSN 0044-2372, ZDB-ID 201074-4. - Vol. 80.2010, 5, p. 495-531
|
Subject: | Innovation | Markteintritt | Market entry | Entscheidung unter Unsicherheit | Decision under uncertainty | Konsumentenverhalten | Consumer behaviour |
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