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Preliminary evidence on the composition of relational exchange and its outcomes: the distributor perspective
Siguaw, Judy A., (2003)
A Model of Value Creation - Supplier Behaviors and Their Impact on Reseller-Perceived Value
Simpson, Penny M., (2001)
RESEARCH NOTES - The Impact of Suppliers' Perceptions of Reseller Market Orientation on Key Relationship Constructs
Baker, Thomas L., (1999)