Premium customers' perception of firms' customer relationship management segmentation, identity strategies and their satisfaction
Andy Fred Wali, N. Gladson Nwokah
| Year of publication: |
2016
|
|---|---|
| Authors: | Wali, Andy Fred ; Nwokah, N. Gladson |
| Published in: |
International journal of markets and business systems. - [Olney, Bucks.] : Inderscience Enterprises Ltd, ISSN 2056-4112, ZDB-ID 2896680-6. - Vol. 2.2016, 4, p. 291-308
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| Subject: | premium customers | perception | satisfaction | identity | customer relationship management segmentation | CRMS | qualitative interview | NVivo 11 | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Befragung | Interview | Marktsegmentierung | Market segmentation | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011716063