"Preorder-online, pickup-in-store" strategy for a dual-channel retailer
Peng Zhang, Yong He, Xuan Zhao
Year of publication: |
2019
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Authors: | Zhang, Peng ; He, Yong ; Zhao, Xuan |
Published in: |
Transportation research / E : an international journal. - Amsterdam : Elsevier, ISSN 1366-5545, ZDB-ID 1380969-6. - Vol. 122.2019, p. 27-47
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Subject: | Supply chain management | Dual channel | Synergy strategy | Retailing | Lieferkette | Supply chain | Einzelhandel | Retail trade | Vertriebsweg | Distribution channel | Synergie | Synergy | Strategisches Management | Strategic management |
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