Presentation matters : comparison of cognitive effects of DTC prescription drug advergames, websites, and print ads
Jisu Huh, Yoshikazu Suzuki-Lambrecht, and Jennifer Lueck; Michelle Gross
| Year of publication: |
2015
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|---|---|
| Authors: | Huh, Jisu ; Suzuki-Lambrecht, Yoshikazu ; Lueck, Jennifer ; Gross, Michelle |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 44.2015, 4, p. 360-374
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| Subject: | Direktmarketing | Direct marketing | Werbung | Advertising | Rezeptfreies Arzneimittel | OTC pharmaceuticals | Werbewirkung | Advertising effects | Kognition | Cognition | Computerspiel | Video game | Website | Vergleich | Comparison |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011410179