Presenting a model for evaluating Internet advertisements for modification of energy consumption
Javad Khazaei Pool, Reza Salehzadeh, Rashid Khalilakbar
| Year of publication: |
2017
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|---|---|
| Authors: | Pool, Javad Khazaei ; Salehzadeh, Reza ; Khalilakbar, Rashid |
| Published in: |
Journal of science and technology policy management : JSTPC. - Bingley : Emerald, ISSN 2053-4620, ZDB-ID 2777376-0. - Vol. 8.2017, 1, p. 32-42
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| Subject: | Structural equation modeling | Consumption behavior | Advertisement effectiveness | Energy consumption pattern | Energiekonsum | Energy consumption | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Werbung | Advertising | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JSTPM-08-2016-0015 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011960750