Presenting comparative price promotions vertically or horizontally : does it matter?
Shan Feng, Rajneesh Suri, Mike Chen-Ho Chao, Umit Koc
| Year of publication: |
July 2017
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|---|---|
| Authors: | Feng, Shan ; Suri, Rajneesh ; Chao, Mike Chen-Ho ; Koç, Ümit |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 76.2017, p. 209-218
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| Subject: | Comparative price promotions | Working memory | Math anxiety | Spatial price presentationl | Preismanagement | Pricing strategy | Verkaufsförderung | Sales promotion | Niedrigpreisstrategie | Low-cost strategy | Räumliche Preistheorie | Spatial price competition | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2017.01.003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011713623