The pretrial evaluation of innovative, new products : the effect of schema incongruity on the processing and effectiveness of advertising, and the evaluation of innovative, new attributes
by Elania Sadella Hudson
| Year of publication: |
2004
|
|---|---|
| Authors: | Hudson, Elania Sadella |
| Subject: | Produktentwicklung | New product development | Bewertung | Evaluation | Produkttest | Product testing | Werbung | Advertising | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | USA | United States |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | VII, 174 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| Thesis: | Ann Arbor, Mich., Univ. of Michigan, Diss., 2004 |
| Notes: | Kopie, ersch. im Verl. UMI, Ann Arbor, Mich. |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003946441