Prevailing challenges in rural food SMEs in Finland : the promise of a relationship marketing approach
Year of publication: |
2008
|
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Authors: | Viitaharju, Leena |
Published in: |
Liiketaloudellinen aikakauskirja. - Helsinki, ISSN 0024-3469, ZDB-ID 410450-X. - Vol. 57.2008, 4, p. 401-425
|
Subject: | Beziehungsmarketing | Relationship marketing | Ernährungsindustrie | Food industry | KMU | SME | Ländlicher Raum | Rural area | Delphi-Methode | Delphi technique | Finnland | Finland |
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