Price consciousness and purchase intentions for new food products : the moderating effect of product category knowledge when price is unknown
Håvard Hansen
| Year of publication: |
2013
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|---|---|
| Authors: | Hansen, Håvard |
| Published in: |
Journal of food products marketing. - Binghamton, NY : Food Products Pr., ISSN 1045-4446, ZDB-ID 1132941-5. - Vol. 19.2013, 4, p. 237-246
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| Subject: | price consciousness | product category knowledge | new product introductions | consumer behavior | Konsumentenverhalten | Consumer behaviour | Produktentwicklung | New product development |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009786468