Price customization and within-chain data do not mix!
Rakesh Niraj; S. Siddarth
| Year of publication: |
2014
|
|---|---|
| Authors: | Niraj, Rakesh ; Siddarth, S. |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 48.2014, 1/2, p. 360-379
|
| Subject: | Retailing | Incidence | Choice | and quantity models | Loyalty cards | Scanner panel data | Targeted price cuts | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing | Kundenbindungsprogramm | Loyalty program | Panel | Panel study | Preismanagement | Pricing strategy |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010344072