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Marketing models : quantitative and behavioral
Day, Ralph L., (1964)
New essays in marketing theory
Fisk, George, (1971)
Stardom and talent
Adler, Moshe, (1985)
Consumer price perception : a multi-dimensional analysis of perceived quality and adaptation-level price as determinants of price perception
Anttila, Mai, (1977)
Price image versus price reality : objective and subjective determinants of consumer price perception
Anttila, Mai, (1979)
Consumer price perception and preferences : a reference price model of brand evaluation and a conjoint analysis of price utility structures
Anttila, Mai, (1990)