Price promotion with reference price effects in supply chain
Year of publication: |
2016
|
---|---|
Authors: | Lin, Zhibing |
Published in: |
Transportation research / E : an international journal. - Amsterdam : Elsevier, ISSN 1366-5545, ZDB-ID 1380969-6. - Vol. 85.2016, p. 52-68
|
Subject: | Supply chain management | Double marginalization | Price promotion | Reference price effects | Lieferkette | Supply chain | Preismanagement | Pricing strategy | Einzelhandelspreis | Retail price |
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