Price-quality integration in warranty evaluation : a preliminary test of alternative models of risk assessment
J. Dennis White ; Elise L. Truly
| Year of publication: |
1989
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|---|---|
| Authors: | White, J. D. |
| Other Persons: | Truly, Elise L. (contributor) |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 19.1989, 2, p. 109-125
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| Subject: | Konsumentenverhalten | Consumer behaviour | Kauf | Purchase | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001070111