Price unfairness: the indirect effect on switching and negative word-of-mouth
| Year of publication: |
2012
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|---|---|
| Authors: | Santos, Cristiane Pizzutti dos ; Basso, Kenny |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 12164173. - Vol. 21.2012, 7 (26.10.), p. 547-558
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