Priceless time : the UHNWI's most precious possession : implications for international marketing theory and practice
Philipp ‘Phil’ Klaus, JungKun Park and Annalisa Tarquini-Poli
| Year of publication: |
2022
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|---|---|
| Authors: | Klaus, Philipp ; Park, Jungkun ; Tarquini-Poli, Annalisa |
| Published in: |
International marketing review. - Bingley : Emerald, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 39.2022, 2, p. 335-351
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| Subject: | Customer experience | Global consumer culture (GCC) | Luxury experience | Luxury management | Luxury marketing | Luxury service experience | Private aviation | Ultra-high net-worth individuals (UNHWI) | Yachting | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Internationales Marketing | International marketing | Beziehungsmarketing | Relationship marketing | Welt | World |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IMR-02-2021-0085 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013396196