Pricing and quality decisions in platform-based retailing with targeted promotion
Chenchen Yang, Junsong Bian, Yuqiao Zhang
| Year of publication: |
2023
|
|---|---|
| Authors: | Yang, Chenchen ; Bian, Junsong ; Zhang, Yuqiao |
| Published in: |
International journal of technology management : IJTM. - Geneva : Inderscience Enterprises Ltd, ISSN 1741-5276, ZDB-ID 2048159-7. - Vol. 92.2023, 1/2, p. 1-23
|
| Subject: | market uncertainty | new product launching | pricing | product innovation | quality design | targeted promotion | Produktentwicklung | New product development | Produktqualität | Product quality | Preismanagement | Pricing strategy | Verkaufsförderung | Sales promotion | Theorie | Theory | Innovation | Produktgestaltung | Product design |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJTM.2023.10053823 [DOI] 10.1504/IJTM.2023.128792 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013539557