Pricing by intuition : managerial choices with limited information
Alexander Rusetski
| Year of publication: |
2014
|
|---|---|
| Authors: | Rusetski, Alexander |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 67.2014, 8, p. 1733-1743
|
| Subject: | Pricing | Pricing strategies | Decision-making | Heuristics | Brand strength | Cluster analysis | Preismanagement | Pricing strategy | Entscheidung | Decision | Clusteranalyse | Theorie | Theory | Markenartikel | Brand | Heuristik |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010379238