Pricing, channel design, and platform operations with buy-online-and-pick-up-in-store in online food delivery market
Year of publication: |
2024
|
---|---|
Authors: | Liu, Minjian ; Du, Shaofu ; Nie, Tengfei ; Zhu, Yangguang |
Subject: | OR in marketing | Channel design | Pricing | Platform operations | Online food delivery | Vertriebsweg | Distribution channel | Online-Handel | Online retailing | Digitale Plattform | Digital platform | Preismanagement | Pricing strategy | Electronic Commerce | E-commerce | Lebensmittelpreis | Food price |
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