Pricing Diagnosis-Based Services When Customers Exhibit Sunk Cost Bias
| Year of publication: |
2018
|
|---|---|
| Authors: | Kong, Guangwen ; Rajagopalan, Sampath ; Tong, Chunyang |
| Published in: |
Production and Operations Management. - Wiley, ISSN 1059-1478, ZDB-ID 2151364-8. - Vol. 27.2018, 7 (17.04.), p. 1303-1319
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1111/poms.12870 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012096131