PRICING - How Dynamic Pricing Leads to Higher Profits - More and more companies are now able to change their prices in real time to capture the full possible value of goods and services. Here's how to do dynamic pricing right.
| Year of publication: |
2007
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|---|---|
| Authors: | Sahay, Arvind |
| Published in: |
MIT sloan management review. - Cambridge, Mass : MIT, ISSN 1532-9194, ZDB-ID 2039388X. - Vol. 48.2007, 4, p. 53-60
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